Perception and Identity
In this month’s article for Dentistry.co.uk, Neil Sikka encourages you to explore your patients’ perception of your practice, versus the identity you want to portray.
Following on from the topics of Intention, Purpose and Freedom - this article explores the next stage, uncovering what you and your practice represent, and what your patients actually think about your service.
Explore how understanding perception and identity can help you to achieve the very best for yourself and your business.